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What is branding?

Branding is the promotion of a particular product or company by means of advertising and distinctive design. This incorporates logo, ebsite, business cards etc., signage, mission and strong consistence message.

Branding tips:

- Acquire a well-designed logo
- Know who your competitors are
- Focus on your target market
- Clearly deliver a strong message
- Deliver on what you promise

What to look for in a logo:

- Simplicity (see these well established logos)
- Must be attractive and legible at all sizes
- Must be effective in both black and white and color
- Avoid pointless details, as they will disappear in small applications
- The font you use should reflect the nature of the business
- Must be formatted for many applications. (Vector, jpg, pdf etc.)

Your target market, services and long-term goal will often
guide your method of branding.

 

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